News

2004-09-01

New York Post.com, Page Business

Bull's Eye

Laura Petrecca

BULL'S EYE
By Laura Petrecca

August 29, 2004 -- Normally you'd pick up Fitness magazine to get in shape and Vogue for fashion. But women looking to drop a few pounds might want to turn to Vogue this September.

The telephone book-sized style glossy is a whopping five pounds, while Fitness is a puny 0.73 pounds. Fashionistas lugging Vogue around will burn 200 more calories a day than those carrying the flimsy Fitness title, according to an unscientific Post study.

In fact, a weigh-in of top health mags showed them all at less than one pound. Prevention, at just three ounces, is the weakling of the group. But Marianne McGinnis, a Prevention editor (and certified fitness trainer), defended the digest-sized publication, saying "You can use it for wrist lifts."

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Perhaps Bob Dole should grab a goodie bag when he gives the keynote speech at the upcoming Soap and Detergent Association's annual meeting. The former presidential candidate got a little dirty last week engaging in some Republican mudslinging against John Kerry's war record in the midst of the swift boat scandal.

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As for Kerry, he's getting beaten up all around. Sorrent, producer of video games for cellular phones, just launched a "Bush vs. Kerry Boxing" game that pits the presidential candidates against each other. For $3.99, it makes for a great frustration-reducing device for commuters stuck in RNC-related traffic.

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It's not just naked political protesters vying to get attention. A group of gay consumers is utilizing an equally effective technique to raise awareness — they're keeping their clothes on and their wallets closed.

Boycott for Equality has sent a notice urging all homosexual consumers not to spend a dime on October 8 in a move to draw attention to gay rights. Past research estimates show that the U.S. homosexual community packs an annual spending punch of $485 billion — or $1.3 billion a day.

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